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WHO WE ARE

Make Mobility Safe and Smarter. Everyday.

CEAT is Sri Lanka’s leading tyre brand in terms of overall market share, manufacturing capacity and brand equity. CEAT Kelani Holdings manufactures more than half of the country’s pneumatic tyre requirement and has achieved dominant market shares in most of the product segments. The CEAT brand was ranked fifth among Sri Lanka’s strongest brands and as the most valuable consumer brand in the ‘Motor’ segment in the 2021 Brand Finance rankings and was also conferred a ‘AAA - ’ brand rating – the second best rating awarded to any consumer brand in Sri Lanka.

A Global Brand Presence in Sri Lanka

CEAT is the largest manufacturer of bias and radial pneumatic tyres in Sri Lanka, with an overall market share of over 50%, controlling  one of the country’s largest dealer network.

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Since 1982

35+ YEARS OF EXCELLENCE IN TYRE INNOVATION

130+ Countries

Global Network

10+

OEM Partners

550+

Dealers Islandwide

Driven by Values

To provide better value to every passenger and goods Carrier in the nation through economical and technologically advanced tyre solutions


Innovate and Lead

Our passion for innovation and our efforts to excel is synergized by cutting edge technologies, processes and practices with sustainable development that produce high quality and economically beneficial tyre solutions, whilst demonstrating respect for customers, stakeholders, the society and environment.

Our Journey

1992:

CEAT India enters the Sri Lankan market by forming a 3-way joint venture with Sri Lanka’s Associated Motorways (AMW) and Kelani Tyres (PVT) Limited, to manufacture and market CEAT tyres for the Sri Lankan market. A new company, CEAT Kelani International Tyres (Pvt) Ltd is incorporated for this purpose.

2006:

sets up the first Radial tyre manufacturing plant in Sri Lanka.

2007:

Enters the two-wheeler tyre segment through outsourced manufacturing.

2009 :

AMW exits joint venture. CEAT India and Kelani Tyres (Pvt) Limited continue the partnership as a 50:50 joint venture.

2010:

The joint venture enhances and expands manufacturing capacity for Truck and Bus by 20%.

2013:

Ventures in to manufacture of two-wheeler tyres.

2015:

Enhances Radial manufacturing capacity by 60%

2016:

Enhances Radial manufacturing capacity by a further 35%

2018:

A major Rs 3 billion expansion plan is launched in January 2018, for expansion of volumes, technology upgrades and new product development, taking the cumulative investment to Rs 8 billion to date.

2019:

CEAT’s ground-breaking TBR (Truck Bus Radial) production facility commences production in April

2020:

‘Two-wheeler’ tyre outputs are increased by 85% to meet local market needs following import restrictions on tyres.

2020:

CEAT achieves capability to supply 100% of truck and bus tyre requirements, saving Rs 11 billion in foreign exchange for the country.

2020:

A new, locally-manufactured heavy-duty tyre for trucks, CEAT LYFMAX, is launched in August.

2021:

Radial tyre production is increased to 600,000 units per year, to support government efforts to conserve foreign exchange through domestic production of tyres.

2021:

Truck Bus Radial tyre production is increased by 125%

2021:

Two new tyre presses are commissioned at the Kelaniya factory.

2021:

The CEAT brand is ranked the most valuable consumer brand in the country’s ‘Motor’ segment in the 2021 Brand Finance ranking.

MANAGEMENT

Mr. Ravi Dadlani

Managing Director/ CEO – CEAT

Ravi Dadlani is the Managing Director/CEO of CEAT Kelani International Tyres, A joint venture between CEAT India Ltd and Kelani Tyres PLC, Sri Lanka. His professional career encompasses more than 30 years of experience including Managerial in the manufacturing, FMCG, food & Beverages, industrial and Consumer Durable Industries in Sri Lanka as well as in international markets.

His industry experience covers from startups in Sri Lanka to established international brands re launched. His professional expertise covers general management sales management, brand management, product management, and strategic planning retail promotion in diverse sector. His active involvement with the sales and marketing fraternity in Sri Lanka has contributed to development of the profession, whiles he currently also contributes to the development of the rubber industry as the Chairman of the Sri Lanka association of manufactures and exporters of rubber products.

Mr. Dadlani has also influenced the careers of many sales and marketing professionals being a resource person for training and program on the subject. A dynamic and energetic individual he has been instrumental in strategic planning for the implementation of ground breaking initiatives in the sectors, he has been involved in, while leading dynamics teams in several market leading brands/industries both in the international and domestic markets.

A past pupil of Royal College Colombo, Ravi Dadlani entered the field of Sales and Marketing in 1989, after completing his preliminary marketing studies with the Charted Institute of marketing (CIM), UK. His exposure to several international study programs at NUS, ISB, JUSE and IIMA are key leanings that he brings to the industry.

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Our Culture

We at CEAT Sri Lanka recognize and value the importance of a healthy and safe work environment. The happiness and self growth of every employee is important to us. CEAT’s passion for valuing its people is evident throughout the organisation. Our team is motivated to higher levels of job performance by positive recognition from their managers and peers, each person is encouraged to constantly keep moving forward in their career a perfect reference to our company purpose "Make mobility safe and smarter, everyday.

Uncover the work you're most passionate about and imapct entire world around you.

At CEAT, the most important factor in shaping your Careers path is, YOU – it is all about the set of skills, goals and motivations that you bring to work every day. The main reason people choose to join CEAT is because of the work we do.The sheer scale of capabilities on the field; rigorous cross functional expertise, managerial action plans and the exercise of cracking tough business challenges differentiate us from most other companies. Our training and development programs are designed in association with some of the best industry experts institutes in the world, and are supported by development centers that map competencies and identify development needs.

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